> ## Documentation Index
> Fetch the complete documentation index at: https://stratengineai.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Run 3C's in StratEngine

> Run a 3C's analysis in StratEngine to compare your customers, competitors and company in one view. Available on every plan.

A 3C's run looks at the company you describe alongside its customers and competitors, so you can see where the business fits in its market. 3C's is a **Foundational** framework, so it's included on the Free plan and every plan above it.

<Note>
  3C's is available on Free, Essential and Professional plans, and on pay-as-you-go. See [Strategy plans](/docs/strategy/billing/plans).
</Note>

## When to use it

* You want to check that what the company does well lines up with what customers need.
* A new competitor has appeared and you want to see how the company compares.
* You're writing or revisiting a positioning statement and need the three viewpoints side by side.

## What you get

The **Components** tab opens with an **Executive Summary**, then three sections under **Framework Details**:

* **Customers**
* **Competitors**
* **Company**

A **Sources** list shows what the analysis cited. Standard and Deep runs also fill the **Momentum** tab (trends affecting the company), which means Essential and higher plans, or pay-as-you-go at Standard or Deep. Deep runs add the **Assumptions** tab (what the analysis depends on, by risk), which means Professional, or pay-as-you-go at Deep. See [Work with framework results](/docs/strategy/framework-results) and [Analysis depth](/docs/strategy/analysis-depth).

## Run it

<Steps>
  <Step title="Open Generate Framework">
    In the side menu, under **Quick Frameworks**, click **Generate Framework**.
  </Step>

  <Step title="Select 3C's">
    Under **Positioning & Strategic Analysis**, find **3C's** and click **Select**.
  </Step>

  <Step title="Describe the business">
    Fill in the **Business Context** fields. See [Generate a framework](/docs/strategy/generate-framework) for what each field means.

    Under **Framework Inputs (Optional)**, 3C's asks for:

    * **Customer Pain Points**
    * **Key Success Metrics**
    * **Market Trends**
    * **Competitive Advantages**
    * **Distribution Channels**

    Click **Continue**.
  </Step>

  <Step title="Generate">
    On pay-as-you-go, pick a depth under **Analysis depth**. On a subscription plan, the run uses the deepest depth your plan includes. Click **Generate Framework**.
  </Step>
</Steps>

## Related

* [Run SWOT in StratEngine](/docs/strategy/frameworks/swot)
* [Run Marketing 4Ps in StratEngine](/docs/strategy/frameworks/4ps)
* [Run Value Disciplines Model in StratEngine](/docs/strategy/frameworks/value-disciplines)
* [Framework library](/docs/strategy/frameworks/index)


## Related topics

- [Run SWOT in StratEngine](/docs/strategy/frameworks/swot.md)
- [Run Value Disciplines Model in StratEngine](/docs/strategy/frameworks/value-disciplines.md)
- [Run Marketing 4Ps in StratEngine](/docs/strategy/frameworks/4ps.md)
- [Run VRIO in StratEngine](/docs/strategy/frameworks/vrio.md)
- [Run SIPOC in StratEngine](/docs/strategy/frameworks/sipoc.md)


This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.