> ## Documentation Index
> Fetch the complete documentation index at: https://stratengineai.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Run Marketing 4Ps in StratEngine

> Run a Marketing 4Ps analysis in StratEngine to review product, price, place and promotion for your company. Available on every plan.

A Marketing 4Ps run reviews how the company you describe goes to market: what it sells, how it prices, where customers buy and how it promotes. Marketing 4Ps is a **Foundational** framework, so it's included on the Free plan and every plan above it.

<Note>
  Marketing 4Ps is available on Free, Essential and Professional plans, and on pay-as-you-go. See [Strategy plans](/docs/strategy/billing/plans).
</Note>

## When to use it

* You're launching a product or entering a new market and want to check the marketing plan holds together.
* Sales are soft and you want to see whether product, price, channel or promotion is the weak link.
* You're reviewing a marketing budget and want each element assessed on its own.

## What you get

The **Components** tab opens with an **Executive Summary**, then four sections under **Framework Details**:

* **Product**
* **Price**
* **Place**
* **Promotion**

A **Sources** list shows what the analysis cited. Standard and Deep runs also fill the **Momentum** tab (trends affecting the company), which means Essential and higher plans, or pay-as-you-go at Standard or Deep. Deep runs add the **Assumptions** tab (what the analysis depends on, by risk), which means Professional, or pay-as-you-go at Deep. See [Work with framework results](/docs/strategy/framework-results) and [Analysis depth](/docs/strategy/analysis-depth).

## Run it

<Steps>
  <Step title="Open Generate Framework">
    In the side menu, under **Quick Frameworks**, click **Generate Framework**.
  </Step>

  <Step title="Select Marketing 4Ps">
    Under **Positioning & Strategic Analysis**, find **Marketing 4Ps** and click **Select**.
  </Step>

  <Step title="Describe the business">
    Fill in the **Business Context** fields. See [Generate a framework](/docs/strategy/generate-framework) for what each field means.

    Under **Framework Inputs (Optional)**, Marketing 4Ps asks for:

    * **Target Audience Demographics**
    * **Pricing Sensitivity**
    * **Competitive Positioning**
    * **Marketing Budget**
    * **Brand Identity**
    * **Customer Acquisition Costs**
    * **Current Marketing Channels**

    Your own figures for budget, acquisition costs and channel performance make the **Price** and **Promotion** sections more specific. Click **Continue**.
  </Step>

  <Step title="Generate">
    On pay-as-you-go, pick a depth under **Analysis depth**. On a subscription plan, the run uses the deepest depth your plan includes. Click **Generate Framework**.
  </Step>
</Steps>

## Related

* [Run Price Position Analysis in StratEngine](/docs/strategy/frameworks/price-position-analysis)
* [Run 3C's in StratEngine](/docs/strategy/frameworks/3cs)
* [Run Digital Marketing GTM Strategy in StratEngine](/docs/strategy/frameworks/digital-gtm)
* [Framework library](/docs/strategy/frameworks/index)


## Related topics

- [Run 3C's in StratEngine](/docs/strategy/frameworks/3cs.md)
- [Run Price Position Analysis in StratEngine](/docs/strategy/frameworks/price-position-analysis.md)
- [Run Digital Marketing GTM Strategy in StratEngine](/docs/strategy/frameworks/digital-gtm.md)
- [Run Rogers' Five Factors in StratEngine](/docs/strategy/frameworks/rogers-five-factors.md)
- [Run Strategic Pricing Pyramid in StratEngine](/docs/strategy/frameworks/strategic-pricing-pyramid.md)


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