> ## Documentation Index
> Fetch the complete documentation index at: https://stratengineai.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Run BCG Growth Share Matrix in StratEngine

> Run the BCG Growth Share Matrix in StratEngine to sort your products into Stars, Cash Cows, Question Marks and Dogs. Needs Professional.

The BCG Growth Share Matrix in StratEngine sorts your products or business units by market growth and relative market share, so you can see which to invest in, which fund the rest and which to rethink. You need the Professional plan or higher, or a pay-as-you-go account.

<Note>
  BCG Growth Share Matrix is included in the Professional plan and higher, and pay-as-you-go accounts can run it too. It carries the **Advanced** badge. On Free and Essential, its card shows **Upgrade** instead of **Select**. See [Strategy plans](/docs/strategy/billing/plans).
</Note>

## When to use it

* You have several products or business units and need to decide where to put money.
* You suspect a product is absorbing resources without a path to a strong position.
* You're preparing a portfolio review for leadership or a board.

## What you get

The result opens on the **Components** tab. **Framework Summary** gives an **Executive Summary**, and **Sources** lists what the analysis cited.

Under **Framework Details**, you get one section for each part of the framework:

* **Stars**
* **Cash Cows**
* **Question Marks**
* **Dogs**

Standard and Deep runs also fill the **Momentum** tab (trends affecting the company), which means Essential and higher plans, or pay-as-you-go at Standard or Deep. Deep runs add the **Assumptions** tab (what the analysis depends on, by risk), which means Professional, or pay-as-you-go at Deep. See [Work with framework results](/docs/strategy/framework-results) and [Analysis depth](/docs/strategy/analysis-depth).

## Run it

<Steps>
  <Step title="Open Generate Framework">
    In the side menu, under **Quick Frameworks**, click **Generate Framework**.
  </Step>

  <Step title="Select BCG Growth Share Matrix">
    Under **Select Framework**, find **BCG Growth Share Matrix** in the **Market & Product Strategy** group and click **Select**.
  </Step>

  <Step title="Describe the business">
    Fill in the **Business Context** fields: company name, business summary, industry, target customer and so on. See [Generate a framework](/docs/strategy/generate-framework) for what each field needs, and for loading a saved company or autofilling from a document.

    Then, under **Framework Inputs (Optional)**, answer the questions specific to BCG Growth Share Matrix:

    | Field | What to enter |
    | - | - |
    | **Product or Business Unit List** | The specific products or business units you want classified. |

    <Tip>
      Fill in **Product or Business Unit List**. The app's own hint warns that without it, the analysis may classify generic product categories instead of yours.
    </Tip>

    Click **Continue**.
  </Step>

  <Step title="Pick a depth and generate">
    On a subscription plan there's no depth choice here: the framework runs at the deepest depth your plan includes. On pay-as-you-go, choose **Quick Scan**, **Standard** or **Deep** under **Analysis depth**. Click **Generate Framework**. The app shows the processing time for that depth, from **\~2 min** for Quick Scan to **\~8 min** for Deep.
  </Step>
</Steps>

## Related

* [Run Product Lifecycle in StratEngine](/docs/strategy/frameworks/product-lifecycle)
* [Run Three Horizons in StratEngine](/docs/strategy/frameworks/three-horizons)
* [Run Product-Market Growth Matrix in StratEngine](/docs/strategy/frameworks/ansoff)
* [Work with framework results](/docs/strategy/framework-results)


## Related topics

- [Run Product-Market Growth Matrix in StratEngine](/docs/strategy/frameworks/ansoff.md)
- [Run Three Horizons in StratEngine](/docs/strategy/frameworks/three-horizons.md)
- [Run Product Lifecycle in StratEngine](/docs/strategy/frameworks/product-lifecycle.md)
- [Framework library](/docs/strategy/frameworks/index.md)
- [Run Seven Degrees of Freedom in StratEngine](/docs/strategy/frameworks/seven-degrees-of-freedom.md)


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