> ## Documentation Index
> Fetch the complete documentation index at: https://stratengineai.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Run Digital Marketing GTM Strategy in StratEngine

> Build a digital go-to-market plan in StratEngine: market, competitors, personas, campaigns and success metrics. Needs Essential or higher.

Digital Marketing GTM Strategy in StratEngine turns your business context into a digital go-to-market plan: who to target, how the market and competitors look, which campaigns to run and how to measure them. You need the Essential plan or higher, or a pay-as-you-go account.

<Note>
  Digital Marketing GTM Strategy is included in the Essential plan and higher, and pay-as-you-go accounts can run it too. It carries the **Growth** badge. On the Free plan, its card shows **Upgrade** instead of **Select**. See [Strategy plans](/docs/strategy/billing/plans).
</Note>

## When to use it

* You're launching a product or entering a new segment and need a marketing plan to go with it.
* You're briefing an agency or a new marketing hire and want a structured starting point.
* Your current campaigns aren't working and you want to revisit personas, channels and metrics together.

## What you get

The result opens on the **Components** tab. **Framework Summary** gives an **Executive Summary**, and **Sources** lists what the analysis cited.

Under **Framework Details**, you get one section for each part of the framework:

* **Company Background**
* **Market Analysis**
* **Competition Analysis**
* **Target Personas**
* **Campaign Strategy**
* **Success Metrics**

Standard and Deep runs also fill the **Momentum** tab (trends affecting the company), which means Essential and higher plans, or pay-as-you-go at Standard or Deep. Deep runs add the **Assumptions** tab (what the analysis depends on, by risk), which means Professional, or pay-as-you-go at Deep. See [Work with framework results](/docs/strategy/framework-results) and [Analysis depth](/docs/strategy/analysis-depth).

## Run it

<Steps>
  <Step title="Open Generate Framework">
    In the side menu, under **Quick Frameworks**, click **Generate Framework**.
  </Step>

  <Step title="Select Digital Marketing GTM Strategy">
    Under **Select Framework**, find **Digital Marketing GTM Strategy** in the **Market & Product Strategy** group and click **Select**.
  </Step>

  <Step title="Describe the business">
    Fill in the **Business Context** fields: company name, business summary, industry, target customer and so on. See [Generate a framework](/docs/strategy/generate-framework) for what each field needs, and for loading a saved company or autofilling from a document.

    Then, under **Framework Inputs (Optional)**, answer the questions specific to Digital Marketing GTM Strategy:

    | Field | What to enter |
    | - | - |
    | **Website & Social Channels** | Your website and social media links, separated by commas. |
    | **Main Competitors** | Your primary competitors and how you differ from them. |
    | **Customer Pain Points** | The problems customers face before they find you. |
    | **Budget Information** | Monthly media budget and content creator budget. |
    | **Current Marketing Channels** | The advertising platforms you use today. |
    | **Previous Agency Experience** | Past agency partnerships, projects and results. |

    Click **Continue**.
  </Step>

  <Step title="Pick a depth and generate">
    On a subscription plan there's no depth choice here: the framework runs at the deepest depth your plan includes. On pay-as-you-go, choose **Quick Scan**, **Standard** or **Deep** under **Analysis depth**. Click **Generate Framework**. The app shows the processing time for that depth, from **\~2 min** for Quick Scan to **\~8 min** for Deep.
  </Step>
</Steps>

## Related

* [Run Product-Market Growth Matrix in StratEngine](/docs/strategy/frameworks/ansoff)
* [Run Strategic Pricing Pyramid in StratEngine](/docs/strategy/frameworks/strategic-pricing-pyramid)
* [Run Rogers' Five Factors in StratEngine](/docs/strategy/frameworks/rogers-five-factors)
* [Work with framework results](/docs/strategy/framework-results)


## Related topics

- [Run Marketing 4Ps in StratEngine](/docs/strategy/frameworks/4ps.md)
- [Run Rogers' Five Factors in StratEngine](/docs/strategy/frameworks/rogers-five-factors.md)
- [Run Strategic Pricing Pyramid in StratEngine](/docs/strategy/frameworks/strategic-pricing-pyramid.md)
- [Run Blue Ocean Strategy in StratEngine](/docs/strategy/frameworks/blue-ocean.md)
- [Framework library](/docs/strategy/frameworks/index.md)


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