> ## Documentation Index
> Fetch the complete documentation index at: https://stratengineai.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Run Product Lifecycle in StratEngine

> Run Product Lifecycle in StratEngine to find which stage your product is in and what to do, fund and prepare for next. Needs Essential or higher.

Product Lifecycle in StratEngine works out which stage your product is in, from introduction to decline, and what that means for your strategy, actions, budget and the move to the next stage. You need the Essential plan or higher, or a pay-as-you-go account.

<Note>
  Product Lifecycle is included in the Essential plan and higher, and pay-as-you-go accounts can run it too. It carries the **Growth** badge. On the Free plan, its card shows **Upgrade** instead of **Select**. See [Strategy plans](/docs/strategy/billing/plans).
</Note>

## When to use it

* Growth has slowed and you want to know whether the product is maturing or just stalling.
* You're setting next year's budget and need to decide how much to invest in a product.
* You're planning a launch and want to know what the early stages will demand.

## What you get

The result opens on the **Components** tab. **Framework Summary** gives an **Executive Summary**, and **Sources** lists what the analysis cited.

Under **Framework Details**, you get one section for each part of the framework:

* **Current Stage Assessment**
* **Strategic Implications**
* **Action Planning**
* **Resource Allocation**
* **Transition Requirements**

Standard and Deep runs also fill the **Momentum** tab (trends affecting the company), which means Essential and higher plans, or pay-as-you-go at Standard or Deep. Deep runs add the **Assumptions** tab (what the analysis depends on, by risk), which means Professional, or pay-as-you-go at Deep. See [Work with framework results](/docs/strategy/framework-results) and [Analysis depth](/docs/strategy/analysis-depth).

## Run it

<Steps>
  <Step title="Open Generate Framework">
    In the side menu, under **Quick Frameworks**, click **Generate Framework**.
  </Step>

  <Step title="Select Product Lifecycle">
    Under **Select Framework**, find **Product Lifecycle** in the **Market & Product Strategy** group and click **Select**.
  </Step>

  <Step title="Describe the business">
    Fill in the **Business Context** fields: company name, business summary, industry, target customer and so on. See [Generate a framework](/docs/strategy/generate-framework) for what each field needs, and for loading a saved company or autofilling from a document.

    Then, under **Framework Inputs (Optional)**, answer the questions specific to Product Lifecycle:

    | Field | What to enter |
    | - | - |
    | **Product Age/Launch Date** | When the product launched, or when you plan to launch it. |
    | **Sales/User Growth Trends** | Your current sales or user growth patterns. |
    | **Competitive Landscape** | How many competitors there are and how intense competition is. |

    Click **Continue**.
  </Step>

  <Step title="Pick a depth and generate">
    On a subscription plan there's no depth choice here: the framework runs at the deepest depth your plan includes. On pay-as-you-go, choose **Quick Scan**, **Standard** or **Deep** under **Analysis depth**. Click **Generate Framework**. The app shows the processing time for that depth, from **\~2 min** for Quick Scan to **\~8 min** for Deep.
  </Step>
</Steps>

## Related

* [Run BCG Growth Share Matrix in StratEngine](/docs/strategy/frameworks/bcg-growth-share-matrix)
* [Run Three Horizons in StratEngine](/docs/strategy/frameworks/three-horizons)
* [Run Rogers' Five Factors in StratEngine](/docs/strategy/frameworks/rogers-five-factors)
* [Work with framework results](/docs/strategy/framework-results)


## Related topics

- [Run BCG Growth Share Matrix in StratEngine](/docs/strategy/frameworks/bcg-growth-share-matrix.md)
- [Run Rogers' Five Factors in StratEngine](/docs/strategy/frameworks/rogers-five-factors.md)
- [Run Product-Market Growth Matrix in StratEngine](/docs/strategy/frameworks/ansoff.md)
- [Run Marketing 4Ps in StratEngine](/docs/strategy/frameworks/4ps.md)
- [Run Three Horizons in StratEngine](/docs/strategy/frameworks/three-horizons.md)


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