> ## Documentation Index
> Fetch the complete documentation index at: https://stratengineai.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Run Rogers' Five Factors in StratEngine

> Run Rogers' Five Factors in StratEngine to judge how quickly customers will adopt your product or change, and how to speed it up.

Rogers' Five Factors in StratEngine judges how quickly your market is likely to adopt a new product, service or internal change, based on five traits of the innovation itself. It ends with recommendations for speeding adoption up. You need the Professional plan or higher, or a pay-as-you-go account.

<Note>
  Rogers' Five Factors is included in the Professional plan and higher, and pay-as-you-go accounts can run it too. It carries the **Advanced** badge. On Free and Essential, its card shows **Upgrade** instead of **Select**. See [Strategy plans](/docs/strategy/billing/plans).
</Note>

## When to use it

* You're launching something new and want to know what might slow customers down.
* Adoption is slower than planned and you want to find the cause.
* You're rolling out an internal change, such as a new system or process, and want to plan for resistance.

## What you get

The result opens on the **Components** tab. **Framework Summary** gives an **Executive Summary**, and **Sources** lists what the analysis cited.

Under **Framework Details**, you get one section for each part of the framework:

* **Relative Advantage**
* **Compatibility**
* **Complexity**
* **Trialability**
* **Observability**
* **Strategic Recommendations**

Standard and Deep runs also fill the **Momentum** tab (trends affecting the company), which means Essential and higher plans, or pay-as-you-go at Standard or Deep. Deep runs add the **Assumptions** tab (what the analysis depends on, by risk), which means Professional, or pay-as-you-go at Deep. See [Work with framework results](/docs/strategy/framework-results) and [Analysis depth](/docs/strategy/analysis-depth).

## Run it

<Steps>
  <Step title="Open Generate Framework">
    In the side menu, under **Quick Frameworks**, click **Generate Framework**.
  </Step>

  <Step title="Select Rogers' Five Factors">
    Under **Select Framework**, find **Rogers' Five Factors** in the **Market & Product Strategy** group and click **Select**.
  </Step>

  <Step title="Describe the business">
    Fill in the **Business Context** fields: company name, business summary, industry, target customer and so on. See [Generate a framework](/docs/strategy/generate-framework) for what each field needs, and for loading a saved company or autofilling from a document.

    Then, under **Framework Inputs (Optional)**, answer the questions specific to Rogers' Five Factors:

    | Field | What to enter |
    | - | - |
    | **Innovation Description** | The specific innovation, product or change you're analyzing. |
    | **Current Adoption Stage** | Where you are in adoption, for example pre-launch, early adopters or early majority. |
    | **Key Competitors/Alternatives** | Existing solutions or competitors your innovation competes against. |
    | **Target Adoption Timeline** | How quickly you want the market to adopt it, for example 6 months or 2 years. |

    <Tip>
      Fill in **Innovation Description**. Without it, the analysis has to guess which product or change you mean.
    </Tip>

    Click **Continue**.
  </Step>

  <Step title="Pick a depth and generate">
    On a subscription plan there's no depth choice here: the framework runs at the deepest depth your plan includes. On pay-as-you-go, choose **Quick Scan**, **Standard** or **Deep** under **Analysis depth**. Click **Generate Framework**. The app shows the processing time for that depth, from **\~2 min** for Quick Scan to **\~8 min** for Deep.
  </Step>
</Steps>

## Related

* [Run Product Lifecycle in StratEngine](/docs/strategy/frameworks/product-lifecycle)
* [Run Digital Marketing GTM Strategy in StratEngine](/docs/strategy/frameworks/digital-gtm)
* [Run Blue Ocean Strategy in StratEngine](/docs/strategy/frameworks/blue-ocean)
* [Work with framework results](/docs/strategy/framework-results)


## Related topics

- [Run Product Lifecycle in StratEngine](/docs/strategy/frameworks/product-lifecycle.md)
- [Run Digital Marketing GTM Strategy in StratEngine](/docs/strategy/frameworks/digital-gtm.md)
- [Run Porter's Five Forces in StratEngine](/docs/strategy/frameworks/porters.md)
- [Run PESTLE Analysis in StratEngine](/docs/strategy/frameworks/pestle.md)
- [Run SWOT in StratEngine](/docs/strategy/frameworks/swot.md)


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