Framework library

StratEngine can run 29 strategy frameworks on a company, grouped into four categories. Free includes 4 of them, Essential includes 13, and Professional includes all 29. Pay-as-you-go accounts can run every framework and pay per run. Each run produces a framework analysis of your company, a useful foundation for a strategy rather than the strategy itself. For a full strategy with a recommended direction, turn the result into a strategy brief or start in Strategy Builder.

In the app, each framework card shows a tier badge instead of a plan name: Foundational frameworks are on every plan, Growth frameworks need Essential or higher, and Advanced frameworks need Professional. Frameworks outside your plan show an Upgrade button instead of Select. See Strategy plans.

Market & Product Strategy

Framework	Plan	Use it when
Porter’s Five Forces	Essential	You want to judge how attractive and competitive an industry is.
Digital Marketing GTM Strategy	Essential	You’re planning a digital go-to-market: personas, competition, campaigns and metrics.
Product-Market Growth Matrix	Essential	You’re choosing between growing in current markets, new markets, new products or diversifying.
Product Lifecycle	Essential	You need to know which stage a product is in and what that means for investment.
Strategic Pricing Pyramid	Essential	You’re building a pricing strategy from value and structure up, before setting a price.
Blue Ocean Strategy	Professional	You’re looking for market space competitors aren’t contesting.
Porter’s Value Chain	Professional	You want to find which activities create advantage or cost too much.
Rogers’ Five Factors	Professional	You’re launching something new and want to know how fast it will be adopted.
Play to Win	Professional	You need a full set of strategic choices, from aspiration to where to play and how to win.
Three Horizons	Professional	You’re balancing today’s core business against emerging and long-term bets.
Seven Degrees of Freedom	Professional	You want a wide map of growth paths, from existing customers to new arenas.
BCG Growth Share Matrix	Professional	You’re deciding where to put resources across several products or business units.

Positioning & Strategic Analysis

Framework	Plan	Use it when
SWOT	Free	You need a first, balanced read on internal strengths and weaknesses and external opportunities and threats.
Marketing 4Ps	Free	You want to check product, price, place and promotion work together.
3C’s	Free	You want customers, competitors and the company compared in one view.
Business Model Canvas	Free	You want the whole business model written down in nine building blocks.
Value Disciplines Model	Essential	You need to pick between operational excellence, customer intimacy and product leadership.
PESTLE Analysis	Essential	You want the political, economic, social, technological, legal and environmental forces mapped.
Price Position Analysis	Essential	You want to see where your pricing sits against competitors and how to reposition.
VRIO	Professional	You want to know which resources give a lasting advantage.

Organizational & Change Management

Framework	Plan	Use it when
SIPOC	Essential	You’re mapping a business process from suppliers to customers to improve it.
McKinsey 7-S	Professional	You want to check whether the organization is internally aligned.
Galbraith Star Model	Professional	You’re redesigning the organization so structure, processes, rewards and people support the strategy.
Kotter 8 Step Change Process	Professional	You’re leading a major change and need a stage-by-stage plan.

Financial & Performance Analysis

Framework	Plan	Use it when
Balanced Scorecard	Professional	You want objectives and measures across financial, customer, process and learning perspectives.
Value Driver Tree	Professional	You want to trace which operating levers move a financial goal.
Profit Pools Analysis	Professional	You want to see where profit concentrates across your industry’s value chain.
Return on Strategic Assets	Professional	You want to know how well assets like brand, talent and data are paying off.
Capital Allocation Framework	Professional	You’re deciding how to split limited capital across competing uses.

How to pick a framework

You know the question but not the framework: on the Select Framework step of Generate a framework, click Help me choose. It opens Strategy Builder, where you describe your situation instead.
You’d rather not pick at all: start in Strategy Builder and choose Talk it through. The strategist asks about your situation, picks a framework that fits, and shows it in your brief before the analysis runs.
You know which framework you want: open Generate Framework, find it under its category and click Select.

If you’re unsure where to start, SWOT is a common first run because it covers both internal and external factors.

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Framework library

Market & Product Strategy

Positioning & Strategic Analysis

Organizational & Change Management

Financial & Performance Analysis

How to pick a framework

​Market & Product Strategy

​Positioning & Strategic Analysis

​Organizational & Change Management

​Financial & Performance Analysis

​How to pick a framework

​Related

Market & Product Strategy

Positioning & Strategic Analysis

Organizational & Change Management

Financial & Performance Analysis

How to pick a framework

Related