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A 3C’s run looks at the company you describe alongside its customers and competitors, so you can see where the business fits in its market. 3C’s is a Foundational framework, so it’s included on the Free plan and every plan above it.
3C’s is available on Free, Essential and Professional plans, and on pay-as-you-go. See Strategy plans.

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When to use it

  • You want to check that what the company does well lines up with what customers need.
  • A new competitor has appeared and you want to see how the company compares.
  • You’re writing or revisiting a positioning statement and need the three viewpoints side by side.

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What you get

The Components tab opens with an Executive Summary, then three sections under Framework Details:
  • Customers
  • Competitors
  • Company
A Sources list shows what the analysis cited. Standard and Deep runs also fill the Momentum tab (trends affecting the company), which means Essential and higher plans, or pay-as-you-go at Standard or Deep. Deep runs add the Assumptions tab (what the analysis depends on, by risk), which means Professional, or pay-as-you-go at Deep. See Work with framework results and Analysis depth.

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Run it

1

Open Generate Framework

In the side menu, under Quick Frameworks, click Generate Framework.
2

Select 3C's

Under Positioning & Strategic Analysis, find 3C’s and click Select.
3

Describe the business

Fill in the Business Context fields. See Generate a framework for what each field means.Under Framework Inputs (Optional), 3C’s asks for:
  • Customer Pain Points
  • Key Success Metrics
  • Market Trends
  • Competitive Advantages
  • Distribution Channels
Click Continue.
4

Generate

On pay-as-you-go, pick a depth under Analysis depth. On a subscription plan, the run uses the deepest depth your plan includes. Click Generate Framework.