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A Value Disciplines Model run assesses the company you describe against three ways to lead a market (operational excellence, customer intimacy and product leadership) and recommends where to focus. It’s a Growth framework, so you need the Essential plan or higher.
Value Disciplines Model is available on Essential and Professional plans, and on pay-as-you-go. On Free it shows an Upgrade button instead of Select. See Strategy plans.

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When to use it

  • The company is trying to be cheapest, closest to customers and most innovative at once, and you need to pick a lead.
  • You’re deciding where extra budget should go: operations, customer service or R&D.
  • You want to check whether the current strategy matches how the company spends.

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What you get

The Components tab opens with an Executive Summary, then four sections under Framework Details:
  • Operational Excellence
  • Customer Intimacy
  • Product Leadership
  • Strategic Recommendations
A Sources list shows what the analysis cited. Standard and Deep runs also fill the Momentum tab (trends affecting the company), which means Essential and higher plans, or pay-as-you-go at Standard or Deep. Deep runs add the Assumptions tab (what the analysis depends on, by risk), which means Professional, or pay-as-you-go at Deep. See Work with framework results and Analysis depth.

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Run it

1

Open Generate Framework

In the side menu, under Quick Frameworks, click Generate Framework.
2

Select Value Disciplines Model

Under Positioning & Strategic Analysis, find Value Disciplines Model and click Select.
3

Describe the business

Fill in the Business Context fields. See Generate a framework for what each field means.Under Framework Inputs (Optional), Value Disciplines Model asks for:
  • Key Differentiators: what sets the company apart.
  • Current Strategic Focus: whether it leans on cost efficiency, customer service or innovation today.
  • Resource Allocation: how spending splits across operations, customer service and R&D.
Click Continue.
4

Generate

On pay-as-you-go, pick a depth under Analysis depth. On a subscription plan, the run uses the deepest depth your plan includes. Click Generate Framework.