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A Business Model Canvas run lays out how the company you describe makes money, from who it serves to what it costs to operate, across nine building blocks. It’s a Foundational framework, so it’s included on the Free plan and every plan above it.
Business Model Canvas is available on Free, Essential and Professional plans, and on pay-as-you-go. See Strategy plans.

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When to use it

  • You’re starting a business or a new line and want the whole model written down in one place.
  • You’re explaining the business to investors, a board or a new hire.
  • Growth has stalled and you want to see which part of the model is under strain.
  • You’re comparing your model with a competitor’s.

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What you get

The Components tab opens with an Executive Summary, then nine sections under Framework Details:
  • Customer Segments
  • Value Propositions
  • Channels
  • Customer Relationships
  • Revenue Streams
  • Key Resources
  • Key Activities
  • Key Partnerships
  • Cost Structure
A Sources list shows what the analysis cited. Standard and Deep runs also fill the Momentum tab (trends affecting the company), which means Essential and higher plans, or pay-as-you-go at Standard or Deep. Deep runs add the Assumptions tab (what the analysis depends on, by risk), which means Professional, or pay-as-you-go at Deep. See Work with framework results and Analysis depth.

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Run it

1

Open Generate Framework

In the side menu, under Quick Frameworks, click Generate Framework.
2

Select Business Model Canvas

Under Positioning & Strategic Analysis, find Business Model Canvas and click Select.
3

Describe the business

Fill in the Business Context fields. Business Model and Key Products & Services shape most of the canvas. See Generate a framework for every field.Under Framework Inputs (Optional), Business Model Canvas asks for:
  • Current Challenges
  • Strategic Goals
  • Competitive Differentiators
  • Stage of Business: for example pre-revenue, early traction, growth or mature.
Click Continue.
4

Generate

On pay-as-you-go, pick a depth under Analysis depth. On a subscription plan, the run uses the deepest depth your plan includes. Click Generate Framework.