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Three Horizons in StratEngine maps your initiatives across three time frames: defending and extending the core business, building the opportunities that drive the next stage of growth, and placing longer-term bets. It helps you decide how to split attention and resources between today and the future. You need the Professional plan or higher, or a pay-as-you-go account.
Three Horizons is included in the Professional plan and higher, and pay-as-you-go accounts can run it too. It carries the Advanced badge. On Free and Essential, its card shows Upgrade instead of Select. See Strategy plans.

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When to use it

  • The core business takes all your attention and new initiatives keep getting squeezed out.
  • You’re planning an innovation budget and need to balance near-term and long-term spending.
  • You see a disruption coming and want a plan that protects the core while you prepare.

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What you get

The result opens on the Components tab. Framework Summary gives an Executive Summary, and Sources lists what the analysis cited. Under Framework Details, you get one section for each part of the framework:
  • Horizon 1 Core Business
  • Horizon 2 Emerging Opportunities
  • Horizon 3 Transformational Bets
Standard and Deep runs also fill the Momentum tab (trends affecting the company), which means Essential and higher plans, or pay-as-you-go at Standard or Deep. Deep runs add the Assumptions tab (what the analysis depends on, by risk), which means Professional, or pay-as-you-go at Deep. See Work with framework results and Analysis depth.

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Run it

1

Open Generate Framework

In the side menu, under Quick Frameworks, click Generate Framework.
2

Select Three Horizons

Under Select Framework, find Three Horizons in the Market & Product Strategy group and click Select.
3

Describe the business

Fill in the Business Context fields: company name, business summary, industry, target customer and so on. See Generate a framework for what each field needs, and for loading a saved company or autofilling from a document.Then, under Framework Inputs (Optional), answer the questions specific to Three Horizons:Click Continue.
4

Pick a depth and generate

On a subscription plan there’s no depth choice here: the framework runs at the deepest depth your plan includes. On pay-as-you-go, choose Quick Scan, Standard or Deep under Analysis depth. Click Generate Framework. The app shows the processing time for that depth, from ~2 min for Quick Scan to ~8 min for Deep.