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A VRIO run tests the resources and capabilities of the company you describe to find which ones give it an advantage competitors can’t easily copy. It’s an Advanced framework, so you need the Professional plan.
VRIO is available on the Professional plan and on pay-as-you-go. On Free and Essential it shows an Upgrade button instead of Select. See Strategy plans.

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When to use it

  • You want to know which strengths are real advantages and which competitors could match.
  • You’re deciding which capabilities to protect, invest in or stop funding.
  • You’ve made a big investment or acquisition and want to see whether it changed the company’s position.

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What you get

The Components tab opens with an Executive Summary, then four sections under Framework Details:
  • Valuable
  • Rare
  • Inimitable
  • Organized
A Sources list shows what the analysis cited. Standard and Deep runs also fill the Momentum tab (trends affecting the company), which means Essential and higher plans, or pay-as-you-go at Standard or Deep. Deep runs add the Assumptions tab (what the analysis depends on, by risk), which means Professional, or pay-as-you-go at Deep. See Work with framework results and Analysis depth.

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Run it

1

Open Generate Framework

In the side menu, under Quick Frameworks, click Generate Framework.
2

Select VRIO

Under Positioning & Strategic Analysis, find VRIO and click Select.
3

Describe the business

Fill in the Business Context fields. See Generate a framework for what each field means.Under Framework Inputs (Optional), VRIO asks for:
  • Key Resources and Capabilities: the assets you think drive the company’s position, such as technology, brand, customer relationships, talent or data.
  • Recent Strategic Moves: major investments, acquisitions or capability builds in the last 12 months.
Naming the resources yourself keeps the analysis focused on the ones you care about. Click Continue.
4

Generate

On pay-as-you-go, pick a depth under Analysis depth. On a subscription plan, the run uses the deepest depth your plan includes. Click Generate Framework.