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Profit Pools Analysis in StratEngine maps where profit sits across your industry’s value chain, then compares that with where your company plays today. The result points to the segments most worth competing in. It needs the Professional plan or pay-as-you-go.
Profit Pools Analysis carries the Advanced badge. It’s included on the Professional plan and higher, and pay-as-you-go accounts can run it per analysis. On other plans its card shows Upgrade instead of Select. See Strategy plans and pricing.

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When to use it

  • You’re deciding whether to move up or down the value chain, for example into services or distribution.
  • Revenue is growing but margins aren’t, and you suspect you’re in a low-profit part of the industry.
  • You’re comparing segments of an industry before entering it.

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What you get

The Components tab has a Framework Summary and these Framework Details sections:
  • Value Chain Segments
  • Profit Distribution
  • High Profit Pools
  • Strategic Implications
Every section is editable, and Sources lists what the analysis cited. Standard and Deep runs also fill the Momentum tab (trends affecting the company), which means Essential and higher plans, or pay-as-you-go at Standard or Deep. Deep runs add the Assumptions tab (what the analysis depends on, by risk), which means Professional, or pay-as-you-go at Deep. See Work with framework results and Analysis depth.

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Run it

1

Open Generate Framework

In the side menu, under Quick Frameworks, click Generate Framework.
2

Select Profit Pools Analysis

Find Profit Pools Analysis under Financial & Performance Analysis and click Select.
3

Fill in the business context

Complete the Business Context fields. See Generate a framework for what each one asks.Under Framework Inputs (Optional), Profit Pools Analysis asks for Industry Value Chain Map, Known Profit Concentration and Where the Company Plays Today. The app’s hint notes that without a value chain map the analysis may guess at the industry’s structure, so a short list of stages is worth adding.Click Continue.
4

Generate

On pay-as-you-go, pick an Analysis depth. Then click Generate Framework.