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Rogers’ Five Factors in StratEngine judges how quickly your market is likely to adopt a new product, service or internal change, based on five traits of the innovation itself. It ends with recommendations for speeding adoption up. You need the Professional plan or higher, or a pay-as-you-go account.
Rogers’ Five Factors is included in the Professional plan and higher, and pay-as-you-go accounts can run it too. It carries the Advanced badge. On Free and Essential, its card shows Upgrade instead of Select. See Strategy plans.

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When to use it

  • You’re launching something new and want to know what might slow customers down.
  • Adoption is slower than planned and you want to find the cause.
  • You’re rolling out an internal change, such as a new system or process, and want to plan for resistance.

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What you get

The result opens on the Components tab. Framework Summary gives an Executive Summary, and Sources lists what the analysis cited. Under Framework Details, you get one section for each part of the framework:
  • Relative Advantage
  • Compatibility
  • Complexity
  • Trialability
  • Observability
  • Strategic Recommendations
Standard and Deep runs also fill the Momentum tab (trends affecting the company), which means Essential and higher plans, or pay-as-you-go at Standard or Deep. Deep runs add the Assumptions tab (what the analysis depends on, by risk), which means Professional, or pay-as-you-go at Deep. See Work with framework results and Analysis depth.

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Run it

1

Open Generate Framework

In the side menu, under Quick Frameworks, click Generate Framework.
2

Select Rogers' Five Factors

Under Select Framework, find Rogers’ Five Factors in the Market & Product Strategy group and click Select.
3

Describe the business

Fill in the Business Context fields: company name, business summary, industry, target customer and so on. See Generate a framework for what each field needs, and for loading a saved company or autofilling from a document.Then, under Framework Inputs (Optional), answer the questions specific to Rogers’ Five Factors:
Fill in Innovation Description. Without it, the analysis has to guess which product or change you mean.
Click Continue.
4

Pick a depth and generate

On a subscription plan there’s no depth choice here: the framework runs at the deepest depth your plan includes. On pay-as-you-go, choose Quick Scan, Standard or Deep under Analysis depth. Click Generate Framework. The app shows the processing time for that depth, from ~2 min for Quick Scan to ~8 min for Deep.