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Play to Win in StratEngine builds your strategy as five linked choices: what winning means, where to play, how to win there, the capabilities you need and the management systems that support them. Each choice builds on the one before, so the result reads as one strategy rather than five separate analyses. You need the Professional plan or higher, or a pay-as-you-go account.
Play to Win is included in the Professional plan and higher, and pay-as-you-go accounts can run it too. It carries the Advanced badge. On Free and Essential, its card shows Upgrade instead of Select. See Strategy plans.

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When to use it

  • Your team is trying to do too many things and needs to make explicit choices about focus.
  • You’re writing or refreshing a company strategy and want a clear structure for it.
  • You know where you want to compete but haven’t worked out what it takes to win there.

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What you get

The result opens on the Components tab. Framework Summary gives an Executive Summary, and Sources lists what the analysis cited. Under Framework Details, you get one section for each part of the framework:
  • Winning Aspiration
  • Where to Play
  • How to Win
  • Core Capabilities
  • Management Systems
Standard and Deep runs also fill the Momentum tab (trends affecting the company), which means Essential and higher plans, or pay-as-you-go at Standard or Deep. Deep runs add the Assumptions tab (what the analysis depends on, by risk), which means Professional, or pay-as-you-go at Deep. See Work with framework results and Analysis depth.

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Run it

1

Open Generate Framework

In the side menu, under Quick Frameworks, click Generate Framework.
2

Select Play to Win

Under Select Framework, find Play to Win in the Market & Product Strategy group and click Select.
3

Describe the business

Fill in the Business Context fields: company name, business summary, industry, target customer and so on. See Generate a framework for what each field needs, and for loading a saved company or autofilling from a document.Then, under Framework Inputs (Optional), answer the questions specific to Play to Win:Click Continue.
4

Pick a depth and generate

On a subscription plan there’s no depth choice here: the framework runs at the deepest depth your plan includes. On pay-as-you-go, choose Quick Scan, Standard or Deep under Analysis depth. Click Generate Framework. The app shows the processing time for that depth, from ~2 min for Quick Scan to ~8 min for Deep.