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The Strategic Pricing Pyramid in StratEngine builds your pricing strategy in five layers, starting with the value you create and ending with the price itself. Each layer supports the one above, so the price is the last thing decided. You need the Essential plan or higher, or a pay-as-you-go account.
Strategic Pricing Pyramid is included in the Essential plan and higher, and pay-as-you-go accounts can run it too. It carries the Growth badge. On the Free plan, its card shows Upgrade instead of Select. See Strategy plans.

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When to use it

  • You’re setting prices for a new product or service.
  • You think you’re undercharging, or customers push back on price, and you want to know why.
  • You’re redesigning packages, tiers or discount rules.

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What you get

The result opens on the Components tab. Framework Summary gives an Executive Summary, and Sources lists what the analysis cited. Under Framework Details, you get one section for each part of the framework:
  • Value Creation
  • Price Structure
  • Price and Value Communication
  • Pricing Policy
  • Price Level
Standard and Deep runs also fill the Momentum tab (trends affecting the company), which means Essential and higher plans, or pay-as-you-go at Standard or Deep. Deep runs add the Assumptions tab (what the analysis depends on, by risk), which means Professional, or pay-as-you-go at Deep. See Work with framework results and Analysis depth.

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Run it

1

Open Generate Framework

In the side menu, under Quick Frameworks, click Generate Framework.
2

Select Strategic Pricing Pyramid

Under Select Framework, find Strategic Pricing Pyramid in the Market & Product Strategy group and click Select.
3

Describe the business

Fill in the Business Context fields: company name, business summary, industry, target customer and so on. See Generate a framework for what each field needs, and for loading a saved company or autofilling from a document.Then, under Framework Inputs (Optional), answer the questions specific to Strategic Pricing Pyramid:Click Continue.
4

Pick a depth and generate

On a subscription plan there’s no depth choice here: the framework runs at the deepest depth your plan includes. On pay-as-you-go, choose Quick Scan, Standard or Deep under Analysis depth. Click Generate Framework. The app shows the processing time for that depth, from ~2 min for Quick Scan to ~8 min for Deep.