Skip to main content
A Price Position Analysis run shows where the pricing of the company you describe sits against competitors relative to perceived quality, whether that position makes sense, and what moves would get it to a better one. It assesses positioning; it doesn’t calculate a price for you. It’s a Growth framework, so you need the Essential plan or higher.
Price Position Analysis is available on Essential and Professional plans, and on pay-as-you-go. On Free it shows an Upgrade button instead of Select. See Strategy plans.

​
When to use it

  • You suspect you’re priced too high or too low for what customers get.
  • You keep losing deals on price and want to know whether the problem is price or perceived quality.
  • You’re planning a price change or new packaging and want to see the competitive picture first.

​
What you get

The Components tab opens with an Executive Summary, then six sections under Framework Details:
  • Competitive Price Landscape
  • Current Position
  • Alignment Verdict
  • Target Position
  • Repositioning Moves
  • Positioning Risks
A Sources list shows what the analysis cited. Standard and Deep runs also fill the Momentum tab (trends affecting the company), which means Essential and higher plans, or pay-as-you-go at Standard or Deep. Deep runs add the Assumptions tab (what the analysis depends on, by risk), which means Professional, or pay-as-you-go at Deep. See Work with framework results and Analysis depth.

​
Run it

1

Open Generate Framework

In the side menu, under Quick Frameworks, click Generate Framework.
2

Select Price Position Analysis

Under Positioning & Strategic Analysis, find Price Position Analysis and click Select.
3

Describe the business

Fill in the Business Context fields. See Generate a framework for what each field means.Under Framework Inputs (Optional), Price Position Analysis asks for:
  • Who You Compete With and What They Charge: three to five companies you lose deals to and their prices, as specifically as you can.
  • What You Charge Today: your prices, packages or tiers, how often you discount, and how long the price has held. Say if you aren’t selling yet.
  • Where You Are Better or Worse: what you do better and worse than the alternatives, and whether a buyer can tell before buying.
These inputs matter more here than for most frameworks, because public pricing data is often incomplete. Click Continue.
4

Generate

On pay-as-you-go, pick a depth under Analysis depth. On a subscription plan, the run uses the deepest depth your plan includes. Click Generate Framework.