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Digital Marketing GTM Strategy in StratEngine turns your business context into a digital go-to-market plan: who to target, how the market and competitors look, which campaigns to run and how to measure them. You need the Essential plan or higher, or a pay-as-you-go account.
Digital Marketing GTM Strategy is included in the Essential plan and higher, and pay-as-you-go accounts can run it too. It carries the Growth badge. On the Free plan, its card shows Upgrade instead of Select. See Strategy plans.

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When to use it

  • You’re launching a product or entering a new segment and need a marketing plan to go with it.
  • You’re briefing an agency or a new marketing hire and want a structured starting point.
  • Your current campaigns aren’t working and you want to revisit personas, channels and metrics together.

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What you get

The result opens on the Components tab. Framework Summary gives an Executive Summary, and Sources lists what the analysis cited. Under Framework Details, you get one section for each part of the framework:
  • Company Background
  • Market Analysis
  • Competition Analysis
  • Target Personas
  • Campaign Strategy
  • Success Metrics
Standard and Deep runs also fill the Momentum tab (trends affecting the company), which means Essential and higher plans, or pay-as-you-go at Standard or Deep. Deep runs add the Assumptions tab (what the analysis depends on, by risk), which means Professional, or pay-as-you-go at Deep. See Work with framework results and Analysis depth.

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Run it

1

Open Generate Framework

In the side menu, under Quick Frameworks, click Generate Framework.
2

Select Digital Marketing GTM Strategy

Under Select Framework, find Digital Marketing GTM Strategy in the Market & Product Strategy group and click Select.
3

Describe the business

Fill in the Business Context fields: company name, business summary, industry, target customer and so on. See Generate a framework for what each field needs, and for loading a saved company or autofilling from a document.Then, under Framework Inputs (Optional), answer the questions specific to Digital Marketing GTM Strategy:Click Continue.
4

Pick a depth and generate

On a subscription plan there’s no depth choice here: the framework runs at the deepest depth your plan includes. On pay-as-you-go, choose Quick Scan, Standard or Deep under Analysis depth. Click Generate Framework. The app shows the processing time for that depth, from ~2 min for Quick Scan to ~8 min for Deep.