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Return on Strategic Assets in StratEngine looks at the assets that give your company its edge, such as brand, talent, IP, customer base, data and distribution, and asks how much return each one produces. It then suggests which to strengthen and where to shift investment. It needs the Professional plan or pay-as-you-go.
Return on Strategic Assets carries the Advanced badge. It’s included on the Professional plan and higher, and pay-as-you-go accounts can run it per analysis. On other plans its card shows Upgrade instead of Select. See Strategy plans and pricing.

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When to use it

  • You suspect an asset, such as a brand or a customer base, is underused.
  • You’re deciding where to invest a limited budget between building assets and using the ones you have.
  • You want an inventory of what differentiates the company before a planning cycle.

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What you get

The Components tab has a Framework Summary and these Framework Details sections:
  • Asset Inventory
  • Asset Productivity
  • Asset Strengthening
  • Reallocation Opportunities
Every section is editable, and Sources lists what the analysis cited. Standard and Deep runs also fill the Momentum tab (trends affecting the company), which means Essential and higher plans, or pay-as-you-go at Standard or Deep. Deep runs add the Assumptions tab (what the analysis depends on, by risk), which means Professional, or pay-as-you-go at Deep. See Work with framework results and Analysis depth.

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Run it

1

Open Generate Framework

In the side menu, under Quick Frameworks, click Generate Framework.
2

Select Return on Strategic Assets

Find Return on Strategic Assets under Financial & Performance Analysis and click Select.
3

Fill in the business context

Complete the Business Context fields. See Generate a framework for what each one asks.Under Framework Inputs (Optional), the framework asks for Key Strategic Assets, Recent Performance and Available Investment Capacity. Listing your key assets anchors the inventory, and a rough investment figure keeps the recommendations realistic.Click Continue.
4

Generate

On pay-as-you-go, pick an Analysis depth. Then click Generate Framework.