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Product Lifecycle in StratEngine works out which stage your product is in, from introduction to decline, and what that means for your strategy, actions, budget and the move to the next stage. You need the Essential plan or higher, or a pay-as-you-go account.
Product Lifecycle is included in the Essential plan and higher, and pay-as-you-go accounts can run it too. It carries the Growth badge. On the Free plan, its card shows Upgrade instead of Select. See Strategy plans.

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When to use it

  • Growth has slowed and you want to know whether the product is maturing or just stalling.
  • You’re setting next year’s budget and need to decide how much to invest in a product.
  • You’re planning a launch and want to know what the early stages will demand.

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What you get

The result opens on the Components tab. Framework Summary gives an Executive Summary, and Sources lists what the analysis cited. Under Framework Details, you get one section for each part of the framework:
  • Current Stage Assessment
  • Strategic Implications
  • Action Planning
  • Resource Allocation
  • Transition Requirements
Standard and Deep runs also fill the Momentum tab (trends affecting the company), which means Essential and higher plans, or pay-as-you-go at Standard or Deep. Deep runs add the Assumptions tab (what the analysis depends on, by risk), which means Professional, or pay-as-you-go at Deep. See Work with framework results and Analysis depth.

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Run it

1

Open Generate Framework

In the side menu, under Quick Frameworks, click Generate Framework.
2

Select Product Lifecycle

Under Select Framework, find Product Lifecycle in the Market & Product Strategy group and click Select.
3

Describe the business

Fill in the Business Context fields: company name, business summary, industry, target customer and so on. See Generate a framework for what each field needs, and for loading a saved company or autofilling from a document.Then, under Framework Inputs (Optional), answer the questions specific to Product Lifecycle:Click Continue.
4

Pick a depth and generate

On a subscription plan there’s no depth choice here: the framework runs at the deepest depth your plan includes. On pay-as-you-go, choose Quick Scan, Standard or Deep under Analysis depth. Click Generate Framework. The app shows the processing time for that depth, from ~2 min for Quick Scan to ~8 min for Deep.