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A PESTLE Analysis run maps the outside forces acting on the company you describe, across six areas from politics to the environment, and what they mean for the business. It’s a Growth framework, so you need the Essential plan or higher.
PESTLE Analysis is available on Essential and Professional plans, and on pay-as-you-go. On Free it shows an Upgrade button instead of Select. See Strategy plans.

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When to use it

  • You’re entering a new country or region and want the external risks laid out.
  • The company operates in a regulated industry and you need legal and political exposure in one place.
  • You’re stress-testing a long-range plan against changes you don’t control.
  • You’ve run a SWOT and want more depth on the opportunities and threats.

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What you get

The Components tab opens with an Executive Summary, then six sections under Framework Details:
  • Political Factors
  • Economic Factors
  • Social Factors
  • Technological Factors
  • Legal Factors
  • Environmental Factors
A Sources list shows what the analysis cited. Standard and Deep runs also fill the Momentum tab (trends affecting the company), which means Essential and higher plans, or pay-as-you-go at Standard or Deep. Deep runs add the Assumptions tab (what the analysis depends on, by risk), which means Professional, or pay-as-you-go at Deep. See Work with framework results and Analysis depth.

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Run it

1

Open Generate Framework

In the side menu, under Quick Frameworks, click Generate Framework.
2

Select PESTLE Analysis

Under Positioning & Strategic Analysis, find PESTLE Analysis and click Select.
3

Describe the business

Fill in the Business Context fields. Market or Geography matters most here, because the factors depend on where the company operates. See Generate a framework for every field.Under Framework Inputs (Optional), PESTLE Analysis asks for:
  • Key Stakeholder Groups
  • Regulatory Compliance Areas
  • Technology Dependencies
  • Environmental/Sustainability Concerns
  • Political Risk Factors
Click Continue.
4

Generate

On pay-as-you-go, pick a depth under Analysis depth. On a subscription plan, the run uses the deepest depth your plan includes. Click Generate Framework.